Changemaker’s Market 2021 Social Media Kit

For International Women’s Day and the month of March, the BC Women’s Health Foundation is Choosing to Challenge.  

Through initiatives to support women and their health, the BC Women’s Health Foundation will unmask the gender inequities experienced by women in business, spotlight the impact this has on women’s health, and reinforce that healthy women positively impact and create healthy communities. 

The COVID-19 pandemic has impacted everyone, but not equally. While no one is untouched by the impacts of the pandemic, women have been disproportionately affected and their health is suffering.

BC has the most women-owned small businesses of any province in Canada, and these businesses were the fastest growing before the pandemic. However, while all businesses in BC have been impacted by the COVID-19 pandemic, small businesses have been hit particularly hard. Nearly one-third of businesses have lost 40% of their revenues during the pandemic contributing to the 1.8 million women in Canada that have faced economic hardship during the  COVID-19 pandemic. 

BC Women’s Health Foundation, has created the Changemaker’s Market presented by BlueShore Financial to celebrate women-led businesses, entrepreneurs, and artists across the province in response to the impact of the COVID-19 pandemic on small businesses. The Changemaker’s Market is a digital community of over 200 movers and makers who have generously donated their goods and services for an online auction in support of the BC Women’s Health Foundation.

Each and every item or service has been generously donated by a BC business owned by cis women, trans folks, non-binary folks, and those across the gender spectrum. From March 14 to 21, you can bid on items, with every purchase made being a declaration of your dedication to women’s health and equity in the healthcare system. All proceeds will support the BC Women’s Health Foundation’s mission of healthy women everywhere, capable of anything.

To bid, connect and create change, join the online auction here: bcwomensfoundation.org/changemakers

Your role:

If there is one action, we’d welcome above all others, it’s your active participation in our #ChooseToChallenge movement of International Women’s Day and Women’s History Month this March. . 

By showing your support and taking part, you will help to unmask the inequities experienced by women in business and shine a light on the impact these have on women’s health. We may be apart, but we must stand together and learn how to advocate for our health and make it a continued priority, even in the face of a demanding career.

How to get involved: 

1. Photo: In the lead up to the Changemaker’s Market auction, we’d encourage you to post the social asset below that resonates with you most and the event graphic to your Instagram, Facebook, Twitter or LinkedIn (or all four!)
2. Caption: 
   • Use the caption to promote the Changemaker’s Market initiative by the BC Women’s Health Foundation and #ChooseToChallenge the gender inequities experienced by women. The initiative is a means for women to stand together and support one another, despite being physically apart.  Each purchase at the CMM is a declaration of dedication to women’s health and equity in the healthcare system. 
   • Share our key messages:
     • The COVID-19 pandemic has impacted everyone, but not equally. While no one is untouched by the impacts of the pandemic, women have been disproportionately affected and their health is suffering.
     • Healthy women positively impact and create healthy companies 
     • Women’s health is not only critical for the wellbeing of our communities,  but is also important for BC’s economy. If we improve the systemic inequities impacting women’s health, we could save over $2 billion each year in lost work hours.
   • Don’t forget to share a link to the Changemakers Market auction bidding website: bcwomensfoundation.org/changemakers 
     • The Changemaker’s Market is live from March 14-21
     • Proceeds of the auction will support the BC Women’s Health Foundation and the goal of healthy women everywhere, capable of anything.
3. Tag us: 
   • Instagram: @bcwomens
   • Facebook: BC Women’s Health Foundation
   • Twitter: @BCWomensFdn
   • LinkedIn: @BCWomensHealthFoundation
4. Hashtag: #ChooseToChallenge #WeSupportBCWomen

Example social post:

In honour of International Women’s Day and the month of March, I stand with @bcwomens and #ChooseToChallenge the inequities experienced by women in business and spotlight the impact these have on women’s health. Small businesses in BC have been heavily impacted by the pandemic and BC has the most women-owned businesses of any province in Canada. That’s why I’ll be taking part in @bcwomen’s Changemakers Market online auction and celebrating the incredible women movers and makers in our province. 

Bid from March 14 to 21! Each purchase supports small business and is a declaration of your support for women’s health and equity in the healthcare system. We may be apart, but we must stand together. 

I #ChooseToChallenge, raise a hand if you do too. #WeSupportBCWomen 

To bid, connect and create change, join the online auction here: bcwomensfoundation.org/changemakers