Sassan Pourfar is the Founder and CEO of Global Watch Company (GWC), a front runner in Canada’s luxury retail sector. A visionary entrepreneur with a background in architecture, he founded GWC in 2014 and has since orchestrated its strategic growth into a portfolio of mono-brand boutiques for the world’s most prestigious luxury watch and jewellery brands.

Under his leadership, GWC operates flagship boutiques for Rolex, Panerai, Tudor and Chopard on Vancouver’s premier luxury retail corridor, Alberni Street. The company is poised for significant expansion with new boutiques for Rolex and Tudor opening at the Oakridge Park development in 2026. Sassan’s expertise lies in cultivating brand excellence, forging strategic partnerships, and creating unparalleled client experiences that have established GWC as a benchmark for quality and sophistication in the luxury retail sector in North America.

His professional success is complemented by a robust commitment to corporate and social responsibility, demonstrated through strategic philanthropic partnerships with leading community institutions. His history of support includes sponsorships of VGH & UBC Hospital Foundation, BC Children’s Hospital Foundation, and Big Sister Soiree. Sassan believes the strategic skills he has built by growing a complex business—including long-term planning, financial management, and developing partnerships—are directly valuable for guiding and expanding the work of mission-driven organizations. He is ready to apply his executive experience at the board level, supporting strategic initiatives that improve the long-term health, development and prosperity of the community.